Credits:

From the people who found a way for you to hold hot meat at lunch, Four'N Twenty now proudly brings you one of our crowning achievements - the Four'N Twenty MAGIC SALAD PLATE™ - a miracle of modern science that completely eclipses such wonders as the telephone, the Polaroid camera and even the iPod.

Research has practically proven that salad can’t fill the seriously hungry stomach, so why waste time trying? Simply place your delicious Four’N Twenty pie in the area provided on the Four’N Twenty MAGIC SALAD PLATE™ and suddenly with no effort at all, it looks like you’re having salad as well! To the untrained eye, a Four’N Twenty MAGIC SALAD PLATE™ makes it appear that you’re eating a leafy green salad, but in truth it’s just part of the plate. Astounding!

Now you don’t need to cave in to the pressure that some people (like the ladies) put on you to eat salad - and all while still looking like you totally have.

Connoisseurs will hear about the limited edition Four’N Twenty MAGIC SALAD PLATE™ when the TVC launches today, building a groundswell of demand for this scientific salad breakthrough. The plates will be available online for a limited time, starting next month. Punters will be rushing to collect their Four’N Twenty MAGIC SALAD PLATE™ promotional packs, so they can take their part in a moment that will perhaps forever change pie history. Visit magicsaladplate.com.au today for more details.

Agency: Clemenger BBDO

Client: Four'N Twenty
Executive Creative Director: James McGrath
Creative Director: Ant Keogh
Creative: Tom Martin,
Julian Schreiber
Graphic Design: Musonda Katongo
Plate Production Leader: Jo Currie,
Clemenger Fusion
Web Designer: Calvin Teoh
Agency Producer: Sevda Cemo
Director: Tony Rogers
Production Company: Renegade
Producer: Jen Livingston
Sound: Stevo Williams
Sound Company: Flagstaff