Apple Mac: NOT

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Released:	January 2008
Avertiser:	APPLE
Brand name:	APPLE MACINTOSH
Agency:	TBWA/Media Arts Lab
Country:	USA
Category:	Home electronics & audio-visual

Credits:

Title "NOT"
Agency TBWA\ Media Arts Lab
City Playa del Rey
Production Company: Epoch Films
Advertiser Apple Inc.
Brand Name Apple
Product Name Mac
Business Sector Computers, PDAs & Calculators
Campaign Name PC vs Mac (US)
Market United States
Country of Production United States
Language English
Type Interactive
Length 30 seconds

Executive Creative Director Duncan Milner, Eric Grunbaum
Associate Creative Director Chuck Monn, Jason Sperling
Art Director Chuck Monn
Chief Creative Officer Lee Clow
Copywriter Jason Sperling, Alicia Dotter
Director Phil Morrison
Director of Photography Peter Donahue
Agency Producer Cheryl Childers, Hank Zakroff, Perrin Rausch
Editor Valerie Thrasher
Editing Company Mad River Post
Post Production Company 3