Buckley's: Trash Bag

TV-Spots Buckley's SAATCHI & SAATCHI, New York

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Released:	December 2007
Avertiser:	Buckleys
Brand name:	Buckley's
Agency:	SAATCHI & SAATCHI, New York
Country:	USA
Category:	Toiletries & pharmaceuticals
Awards:	One Show 2008 Awards TV Gold Cannes Lions 2008 Film Silver
Tags:	tv-spot Creativity Cannes 2008

Credits:

Advertiser: NOVARTIS
Product/Service: BUCKLEY'S COUGH SYRUP
Entrant Company, City: SAATCHI & SAATCHI, New York
Country: USA
Advertising Agency, City: SAATCHI & SAATCHI, New York
Country: USA
Executive Creative Director: Tony Granger
Creative Director: Jan Jacobs/Leo Premutico/Joseph Pompeo
Copywriter: Aryan Aminzadeh
Art Director: Kristin Graham
Agency Producer: Diane Burton/Dennis Liu
Account Supervisor: Stephanie Grady
Production Company, City: SAATCHI & SAATCHI, New York
Country: USA
Editor: Scott Rankin/Northern Lights Post, NY
Sound Design/Arrangement: Ted Gannon

Synopsis

A series of taste tests prove that people prefer almost anything to the taste of Buckley's Cough Mixture.

RESEARCH FOR INSPIRATION

Advertising campaign "Buckleys Cough Syrop (Taste Test)"

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Buckley's: Trash Bag

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