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XBOX: Believe
Stills from video click to enlarge
Credits:
Synopsis
It was our intent to elevate Master Chief above the commonplace 'heroes' we are inundated with in everyday life. We decided to treat him exactly the same way we commemorate real heroes of the past and turn him into a real-life hero by honouring his legend the way we honor others. We needed people to Believe
Client: Microsoft
Agency: McCann, San Francisco, T.A.G.Executive Creative Director: Rob Bagot, John McNeil
Group Creative Director: Scott Duchon, Geoff Edwards
Creative Director: John Patroulis
Art Director: Nate Able, Tim Stier
Copywriter: Mat Bunnell
Agency Producer: Hannah Murray
Production Company: MJZ
Director: Rupert Sanders
Executive Producer: David Zander, Lisa Rich, Marcia Deliberto
Director of Photography: Chris Soos
Line Producer: Laurie Boccaccio
Miniature Landscape: New Deal Studios
Miniature Figurines: Stan Winston Studios
Editorial Company: Rock Paper Scissors, Peepshow
Editor: Andrea MacArthur
Assistant Editor: Paul Plew
Executive Producer (Editorial): Cristina DeSimone, Liv Lawton
Producer (Editorial): Tricia Sanzaro
VFX: Method
VFX Director: Cedric Nicholas
VFX Executive Producer: Neysa Horsburgh
VFX Production Manager: Sue Troyan
VFX Producer: Luisa Murray , Lisa Houck
Composer: Frederic Chopin
Composition: Prelude in D flat Major, Op. 28, No. 15, "Raindrop"
Music Company: Stimmung
Performer: Mike Lang
Mix: LIME Studios
Mixer: Loren Silber
Focus: Best reels for Xbox
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