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Spot: Cannes Lions 2007 Film Silver - BETTER RESULTS

TV-Spots  Cannes Lions 2007
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Released:  June 2007
Brand name:  Cannes Lions 2007
Awards:  Cannes Lions 2007 Film Silver
Tags:  Creative review
Personification in advertising

Credits:

Category: Home Electronics & Audio-Visual
Title: BETTER RESULTS
Advertiser/Client: APPLE
Product/Service: MAC
Entrant Company, City: TBWA\MEDIA ARTS LAB, Los Angeles
Country: USA
Advertising Agency, City: TBWA\MEDIA ARTS LAB, Los Angeles
Country: USA
Executive Creative Director: Duncan Milner
Creative Director: Eric Grunbaum
Copywriter: ACD/CW: Jason Sperling and ACD/CW: Barton Corley
Art Director: ADC/AD: Scott Trattner
Agency Producer: Sr. Producer: Mike Refuerzo
Account Supervisor: Meghann Haven
Production Company, City: EPOCH FILMS, Beverly Hills
Country: USA
Director: Phil Morrison
Producer: Anita Wetterstedt
D.O.P/Lighting Cameraman: Peter Donahue
Editor: Lucas Eskin
Music - Artist/Title: Mark Mothersbaugh "Having Trouble Sneezing"
Sound Design/Arrangement: John Bolen
Post Production: Mad River Post
Other Credits: Assistant Producer: Hank Zakroff/Post Producer: Chris Noviello/Account Exec. Maria Erickson
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Ads from advertising campaign "Apple Macintosh (Get a mac, Mac VS PC)"

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Focus: Personification in advertising

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