Orange: Spot the Bull

Credits:

Pick a number to win tix to the U.K.'s annual Glastonbury Festival.
To celebrate Orange's tenth year sponsoring the U.K.'s massive outdoor Glastonbury Festival, which takes place June 27-29, Poke, London has brought back its strategic "Spot the Bull" game that lets lucky contestants each win a pair of tickets to the event.

With over 150 tickets up for grabs, players are asked daily until June 13th to pick a number on a gridded pasture where this year's model, Winston, roams. If he's on that number at the appropriate time, the tickets are yours. Contestants have until 2pm U.K. time to play, and the number is drawn at 3pm.

A GPS tracks Winston's every move throughout the day like last year, and an interface lets users use zoom control to scour the bull's stomping grounds. This year, though, Poke's upgraded: you can get multiple camera views and invite up to three friends to play withyou to increase the chances to win. If a friend picks the right number, all members of the group win a pair.

Client: Orange
Agency: Poke
Creative Director: Iain Tait,
Dave Birss
Lead Designer: Dom Goodrum
Designer: Vasco Alva
Lead Producer: Kester Bright
Project Manager: Chris Rollings
Interaction Designer: Andrew Zolty
Technical Lead: Andrew Knott
Coder: Marc Rice,
Mike Trowber
Machines: Igor Clark
Copywriter: David Newby