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Deutsche Stiftung Denkmalschutz: Begging Sculptures
| See full size 1024x768 px | |
| Released: | May 2008 |
| Avertiser: | DEUTSCHE SITFTUNG DENKMALSCHUTZ |
| Brand name: | German Foundation For Monument Protection |
| Agency: | OGILVY & MATHER FRANKFURT |
| Country: | Germany |
| Category: |
Public awareness messages
|
| Awards: |
Cannes Lions 2008 Direct Bronze
|
| Tags: |
Case study
Creative outdoor
Cannes 2008
Social Advertising
|
Credits:
Type Of Entry: Product & Service
Category: Charities, Public Health & Safety, Public Awareness Messages
Title: BEGGING SCULPTURES
Advertiser/Client: GERMAN FOUNDATION FOR MONUMENT PROTECTION
Product/Service: MONUMENT PROTECTION
Entrant Company: OGILVY FRANKFURT
Country: GERMANY
DM/Advertising Agency: OGILVY FRANKFURT
Country: GERMANY
Category: Charities, Public Health & Safety, Public Awareness Messages
Title: BEGGING SCULPTURES
Advertiser/Client: GERMAN FOUNDATION FOR MONUMENT PROTECTION
Product/Service: MONUMENT PROTECTION
Entrant Company: OGILVY FRANKFURT
Country: GERMANY
DM/Advertising Agency: OGILVY FRANKFURT
Country: GERMANY
Credit Details:
| Name | Position | Company |
| Simon Oppmann | Creative Direction/Art Direction | Ogilvy Frankfurt |
| Peter Rцmmelt | Creative Direction/Copywriter | Ogilvy Frankfurt |
| Marco Bisello | Account Management | Ogilvy Frankfurt |
| Dr. Ursula Schirmer | Advertising Manager | German Foundation For Monument Protection |
Brief:
Germany's historical monuments can only be saved from disrepair at great cost. For this, the German Foundation for Monument Protection urgently needs donations. The challenge: In the first place, people need to be made aware of this, and then of course, they should donate money.
Solution:
We let those bag for donations who are most directly suffering from the disrepair of historical monuments: those sculptures that are an integral part of the respective historical buildings. Replicas were made from the original sculptures. These sculptures were placed in subway stations and pedestrian underpasses, begging for "their" historical monuments. Preferably in the direct vicinity of those historical buildings for which they are collecting their donations.
Results:
Throughout the time of the promotion, the German Foundation for Monument protection registered 40% increase in donations.