Campaign against online pedophilia: This shouldn't be here

$Prints, Outdoor, Ads Campaign against online pedophilia: This shouldn't be here, ANTI-PEDOPHILIA, Lew Lara\TBWA,$

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Released:	May 2008
Brand name:	ANTI-PEDOPHILIA
Agency:	Lew Lara\TBWA
Country:	Brazil
Category:	Public awareness messages
Tags:	ambient Creative review Brazil nominations for Cannes 2008

Credits:

To fight pedophilia by encouraging people to report it, Lew Lara\TBWA Brasil placed children’s pieces of underwear among adult’s ones in the underwear departments of stores.

Product : National Campaign against online pedophilia

Agency : Lew´Lara\TBWA
Executive Creative Director: Jaques Lewkowicz
Executive Creative Director: André Laurentino
Creative Director: Manir Fadel
Creative Director: Braulio Kuwabara
Creative Director: Felipe Luchi
Creative Director: Victor Sant´Anna
Art Director: Pedro Rosa
Copywriter: Ivan Teixeira
Country : Brazil