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Cancer Patients Association: Cancer Sachet
| See full size 2362x1217 px | |
| Released: | May 2008 |
| Avertiser: | ASSOCIATION OF CANCER PATIENTS |
| Agency: | VGC |
| Country: | INDIA |
| Category: |
Public awareness messages
|
| Tags: |
Creative outdoor
Direct marketing
|
Credits:
In this idea for the Cancer Patients Association, via VGC, Mumbai, a free Cancer Sachet was given away with every packet of chewing tobacco to heighten awareness of oral cancer. The sachets were fake and contained 'cancer crabs' instead of tobacco.
Product : Cancer Patients Association
Agency : VGC, Mumbai
Executive Creative Director: Ryan Menezes
Executive Creative Director: Sanjay Sipahimalani
Copywriter: Ryan Menezes
Art Director: Sandip Gaikwad
Country : India