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170 000 cutting edge & award winning commercials, with high quality playback & unlimited download option Get to know more about how Coloribus can help you!Advertising campaign "Olay Anti-aging cream (camouflage)"
Images
Campaign "Olay Anti-aging cream (camouflage)" →
Olay: 41 (Tiger)
| See full size 1417x708 px | |
| Released: | May 2008 |
| Brand name: | OLAY |
| Agency: | Saatchi & Saatchi London |
| Country: | United Kingdom |
| Category: |
Cosmetics & beauty products
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| Tags: |
Prints
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Credits:
The brief was to produce a poster campaign to promote Olay's Anti-aging properties.Women's ages were subtly subverted into different camouflage patterns. Each ad was produced entirely in CGI.
Product : Olay
Agency : Saatchi & Saatchi London
Executive Creative Director: Paul Silburn
Executive Creative Director: Kate Stanners
Creative Director: Daniel Mailliard
Copywriter: Jonathan Benson
Art Director: Stanley Cheung
Country: United Kingdom
Other Credits : Typography/retouching - Firstbase