This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Advertiser: Road Safety for Scotland

Agency: Union, Edinburgh

Credits:

http://www.worldvision.org.uk/water

Today 1.1 billion people will have no choice but to drink dirty water. Thanks to an accident of birth, you're not one of them. But what if you were? If you had to wash the dishes with it, bathe in it, drink it - and ask yourself this question-if you had to give dirty

Credits:

Advertiser: HomeOffice

Agency: VCCP, London

Credits:

Product: Binge Drinking Awareness
Agency: Clemenger BBDO Wellington
Executive Creative Director: Philip Andrew
Creative Director: Mark Harricks
Copywriter / Art Director: Brigid Alkema, Paul Young
Agency Producer: Christina Hazard
Producer: Mark Foster
Director: Adam Stevens
Production: Robbers Dog
Country: New Zealand

Credits:

Agency: Venables Bell & Partners, San Francisco
Associate CD: Tom Scharpf
Copywriter: Crockett Jeffers
Agency: Producer: Zeynep Taslica

Production Company: Anonymous Content, Los Angeles
Director: Alejandro Gonzalez Inarritu
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: John Benet
Production Supervisor: Justine Madero

Editorial: Final Cut Editorial
Editor: JD Smyth
Assistant Editor: Logan Hefflefinger
Producer: Kiayan Reuter
Telecine: Rushes
Colorist: Jonny McPheeters

Credits:

Credits:

Client: Workplace Safety and Insurance Board
Executive Creative Director: Robin Heisey
Creative Director: Joe Piccolo,
Taciuk
Senior Agency Producer: Pam Portsmouth
Production Company: @radical.media,
imported artist
Director: Peter Darley Miller
Executive Producer: Donna Portaro,
Christina Ford
Producer: Andrea Hubbert
Director of Photography: Jo Willems
Editorial Company: School Editing
Editor: Johnny D.
VFX: The Mill

Credits:

Client: Danish Road Safety
Agency: The Aid Agency
Creative: Andrew Smart, Niels Heilberg, Rasmus Sigvaldi
Director: Fredrik Callinggard
Production Company: Far From Hollywood
Producer: Morten Hoffmann Larsen
VFX: Ghost

Credits:

Starring Emma Thompson

Client: The Body Shop, Helen Bamber Foundation

Credits:

Agency: Abbott Mead Vickers BBDO, London
Creatives: Gary Walker, Huw Williams
Agency Producer: Yvonne Chalkley
Production: Therapy Films, London
Director: Malcolm Venville, Sean de Sparengo
Producer: Barry Hughes, Nicola Simms
DP: Stuart Graham
Editing House: Final Cut, London
Editor: David Webb
Post Production: The Mill, London
Flame Artist: Leon Woods
Telecine: James bamford

Sound Production: Wave Recording Studios, London

Credits:

Client: Vietnam Helmet Wearing Coalition
Agency: O&M Vietnam
Executive Creative Director: Tom Notman
Creative Director: Quang Chinh Pham
Copywriter: Xuan Hien Ngo
Agency Producer: Lan Huong Nguyen
Producer: Henri Dung
Executive Producer: Jimmy Singh
Director: Tom Notman
Production: Sud-Est Production Vietnam
Country: Vietnam

Credits:

Advertising Agency: YesTasteWinNow , Moscow, RUSSIA
Executive Creative Director: Prodchenko Alexandr/Prodchenko Slava
Copywriter: Manyakhin Dmitry/Shiabauer Alexander/Kuzyomin Eugene
Art Director: Bazhenov Alexander
Account Supervisor: Salov Andrew
Production Company: FIBRE FILM PRODUCTION , Moscow, RUSSIA
Producer: Filikov Alexis
Editor: Politik Sergey
Date Of 1st Transmission: 15/06/2007
Entrant Company: YesTasteWinNow , Moscow, RUSSIA

Synopsis
The reel drags the viewer into the child’s state who is playing with her toy with no interest. The sharp outlet from the girl’s micro world into the occurred tragedy makes the viewer feel how horrible the situation is. She is too young to understand what has happened. The girl survived due to the safety belts while her parents died. The packshot where the dead bodies of her parents are fastened to the gurney says: “Fasten your seat belts, otherwise you will be fastened!”

Credits:

Agency: Lyle Bailie International Limited