This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Agency: GSD&M | idea city City Austin
Advertiser: BMW
Product: 3 Series

Tagline: The Ultimate Driving Machine

Creative Director: Wade Alger
Creative Director: Jay Russell
ACD/Copywriter: Andy Miller
ACD/Art Director: Robert Linn
Agency Producer: Florence Babbit

Production Company: Psyop, Los Angeles
Directors: Chris Staves and Laurent Ledru, Psyop
Executive Producer: Neysa Horsburgh
Line Producer: Michael Schlenker

Visual Effects: MassMarket, Los Angeles
Executive Producer: Christine Schneider
Previz Producer: Michele Watkins
Producer: Blythe Dalton
CG Supervisor/Previz: David Chontos
Technical Director/3D Generalist: Jon Tojek
Modeling/Rigging: Joon Lee
Modeling/Lighting: Sarah Bocket
Lighter/Renderer: Robb Gardner
Compositor: Lane Jolly
Trackers: Marcus Erbar, Matt Broeska
Roto Artists: Brendan Smith, Austin Brown
Lead Flame: Brian Buongiorno
Flame Artists: Sarah Eim, Jan Cilliers
Previz (NY): Joshua Frankel
Additional Previs: Chris Batty, Duane Flock
Tracking (NY): Joerg Liebold

Editorial: Paul Sabater, Spot Welders, Los Angeles

Mix House: Play, Los Anegels
Mixer: John Bolen

Music: Felix Bloxsom

Telecine: The Syndicate, Los Angeles

Credits:

Title: Red Zone
Client: Sprint

Agency: Goodby, Silverstein & Partners, San Francisco

Market: United States

Broadcast Producer: Brian Coate
Executive Producer: Josh Reynolds
Co-Chairman/Creative Director: Rich Silverstein
Creative Directors: Ronny Northrop, Christian Haas
Art Director: John O’Hea
Copywriter: Ty Hutchinson
Account Director: Mark Schermers
Account Manager: Michael Ton
Assistant Account Manager: Erica Kim

Production Company: Psyop, Los Anegeles
Executive Producer: Neysa Horsburgh
Live-Action & Animation Directors: Todd Mueller & Laurent LeDru, Psyop
Live-Action Producer: Michael Schlenker
Animation Producer: Blythe Dalton
Assistant Animation Producer: Tina Chiang
Technical Director: Andrew Romatz
CG: Sarah Bocket, Kyle Cassidy, Joon Lee, Colin Cromwell, Andrew Romatz, Jan Bitzer
Massive Artist: Joerg Liebold
FX: John Cherniack, A. Michael Dobbs
Roto: Krystal Chinn, Austin Brown
Combustion: Cathy Gouchnour, Migueal Bautista
Editor: Brett Nicoletti
Flame Artist/Conform Engineer: Alex Kolasinski
Additional Flame Artists: Miguel Bautista, Sarah Eim
Title Design/After Effects Artist: Chad Howitt
Pre-viz: Kyle Robinson, Duane Flock, Jason Wesche
Storyboards: Josh Wiesenfeld, Danielle Davenport
Telecine Artist: Beau Leon/The Syndicate
Title Design/After Effects Artist: Chad Howitt

Sound Design Company: Stimmung
Executive Producer: Kelly Fuller
Sound Designer: Gus Koven
Assistant Sound Designer: Peter Lauridsen

Audio Mix Facility: Lime Studios
Audio Engineer: Rohan Young

Credits:

Title: Innovation in Motion
Agency: Ogilvy, New York
Sr. Partner, Group Creative Director: Jonathan Isaacs
Sr. Partner Creative Director: Tracy McFarlane
Partner Associate Creative Director: Lisa Savage
Sr. Partner, Executive Producer: Melanie Baublis
Sr. Partner, Executive Group Director: Chris Beeby
Partner, Management Supervisor: Keith Higbee

Production Company: Psyop, New York
Director: Eben Mears and Mate Steinforth, Psyop
Executive Producer: Lucia Grillo
Producer: Michael Neithardt
Assistant Producer: Tarun Cahraipotra
Project Lead: Florian Witzel
CG: Alvin Bae, Jan Bitz, Jae Ham, Miguel Salek, Jeff Dates, Rich Magan, Jacob Slutsky, Jason Vega, Goo-Shun Wang, Lee Wolland
Storyboard Artist: Ben Chan
Software Developer: Andreas Gebhardt
After Effects: Doug Purver, Jason Conradt, Elliot Blanchard

Credits:

Agency: Goodby, Silverstein & Partners, San Francisco
Co-Chairman / Creative Director: Rich Silverstein
Creative Directors: Rick Condos, Hunter Hindeman
Art Director: Andre Massis
Copywriter: Jordan Kramer
Executive Producer: Cindy Fluitt
Producer: Todd Porter
Production Company: Psyop, Los Angeles
Directors: Todd Mueller, Kylie Matulick, Psyop
Director of Photography: Crille Forsbaerg
Executive Producers: Angela Bowen, Neysa Horsburgh
Producers: Sara Mills, Blythe Dalton, Luisa Murray
Associate Producer: Tarun Charaipotra
Lead Flame Artists: Jamie Scott, Aska Otake
Flame Artists: Tim Farrell, Peter Amante, Joe Wenkoff
Technical Directors: Jeffrey Dates, Dave Barosin, Ted Kotsadtis, Todd Akita
Animation: Jason Vega, Gerald Ding, Jeff Lopez, Kittly Lin, Andy Hara
R&D: Andreas Gebhardt
Lighting: Andy Hara
Tracking: Joerg Liebold, Jeen Lee, Chris Hill, Steven Hill
Roto: Leslie Chung, David Marte, Alejandro Monzon
Design: Zoe Wishart, Lutz Vogel, Jon Saunders, Chris Saunders Jake Sargent, Ron Kurwin
Storyboards: Josh Wiesenfeld
Editors: Cass Vanini, Brett Goldberg, Brett Nicholetti
Line Producer: Michael Schlenker
Final Music: Sejong Soloists
Vivaldi's Four Seasons, Summer
Sound Design Company: 740 Sound Design
Sound Designer: Eddie Kim
Executive Producer: Scott Ganary

Credits:

Death of a Honeybee is the operatic tale of the mysterious disappearance of one of our most beloved creatures and valuable agricultural resources (bees).

Haagen Dazs: Opera

Agency: Goodby Silverstein & Partners
Agency Producer: Hilary Bradley
Creative Director: Jim Elliot; Jeff Goodby; Margaret Johnson
Creative: Tyler Magnusson; Matt Rivitz
Director: Laurent Ledru; Cedric Nicolas-Troyan
Production: PSYOP Inc
Producer: Michael Neithardt
Editor: Patrick Griffin (Lost Planet)
Music: Q Department
Brand: Haagen Dazs