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AD Mirror : Mysterious coincidences in commercials; Focus : Creative methods and techniques

Focus

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.



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Spot: Oasis: Cactus Kid (Pregnant)

TV-Spot,   Mother London
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Released:  July 2008
Avertiser:  OASIS
Agency:  Mother London
Country:   United Kingdom
Category:  Non-alcoholic drinks
Tags:  Modified people and freaks in advertising
Human cactus
tv-spot
Creativity

Credits:

Project: Run, Cactus Kid, Run

Tagline: For people who don't like water

Client: Caroline Bonpain, senior brand manager, Coca-Cola UK

Brief: Drive affinity and awareness of Oasis by making its point of view famous "for people who don't like water"
Creative agency: Mother
Writer: Mother
Art director: Mother
Planner: Mother
Media agency: Vizeum
Media planner: Chris Stephenson
Media spend: £2.4 million
Production company: Independent
Director: Mike Maguire
Editor: Marshall Street
Post-production: Munky
Exposure: TV, outdoor, online

Spot: Pepsi - Fotos

TV-Spot,   ALMAP/BBDO
1 2 3 4
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Released:  July 2007
Avertiser:  PEPSI
Agency:  ALMAP/BBDO
Country:   Brazil
Tags:  tv-spot
NON-ALCOHOLIC DRINKS
Creativity
Work
Creative review
Modified people and freaks in advertising

Credits:

Agency: Almap BBDO

Spot: Mac's - Hoseleg

TV-Spot,  Mac's BOS
1 2 3 4
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Released:  July 2007
Avertiser:  Mac’s Convenience Stores
Brand name:  Mac's
Agency:  BOS
Country:   Canada
Tags:  Creative review
Modified people and freaks in advertising
Work
Viral
Creativity
RETAIL STORES & RENTAL COMPANIES
NON-ALCOHOLIC DRINKS
tv-spot
Fast food outlets and restaurants
Интервью

Credits:

Client: Mac’s Convenience Stores
Title: Hoseleg
Agency: Bos, Toronto
Creative Directors: Chad Borlase, Gary Watson
Writer: Joanna Barrs
Art Directors: Jennifer Saunders. Ibraheem Youssef
Director: Steve Mottershead
Production Company: UNTITLED, Toronto
Director of Photography: Chris Sargent
Producer: Ros Hegan
Executive Producer: James Davis
Editorial: Stuart McIntyre, Bijou, Toronto
Online: Steve Mottershead, UNTITLED, Toronto
Music & Sound: Brad Nelson, Company X, Toronto

Spot: Sony - You Are What You Shoot

TV-Spot,  SONY CYBER-SHOT DIGITAL CAMERA FALLON LONDON
1 2 3 4
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Released:  July 2007
Avertiser:  SONY
Brand name:  SONY CYBER-SHOT DIGITAL CAMERA
Agency:  FALLON LONDON
Country:   United Kingdom
Tags:  tv-spot
Home electronics & audio-visual
Creativity
Work
TV Spots
Best of the month
Creative review
Modified people and freaks in advertising
Fallon - story of success
Digital cameras
Most creative ads for digital cameras

Credits:

Client: Sony Cybershot
Title: You Are What You Shoot
Agency: Fallon, London
Creative Dir: Juan Cabral
Creatives: Chris Bovill & John Allison
Agency Producer: Jo Charlesworth

Production Company: Stink, London

Director: Stylewar

Exec Producer: Blake Powell
Producer: Mungo Maclagan
Dop: Jallo Faber
Post Production: Swiss International Ab

Spot: Sleeping

TV-Spot,   TBWA\
1 2 3 4
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Released:  May 2007
Avertiser:  BALL PARK FRANKS
Agency:  TBWA\
Country:   USA
Tags:  Creativity
Fast food outlets and restaurants
Work
TV Spots
Creative review
Modified people and freaks in advertising

Credits:

Agency: TBWA\Chiat\Day, Los Angeles
ECD: Rob Schwartz
CD: Patrick O'Neill
Copywriter: Brad Beerbohm
Art Director: Mahmud Husain
Producer: Lisa Effress
Asst. Producer: Cia Restaino
Production Company: Hungry Man
Director: Bryan Buckley
Editor: Gavin Cutler, MacKenzie/Cutler NY
Sound Designer: Marc Healy, Mackenzie/Cutler NY
Sound Mixer/Sound Engineer: Rohan Young, Lime LA

Spot: Wings

TV-Spot,  SPRITE BRAND Hakuodo, Japan
1 2 3 4
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Released:  April 2007
Avertiser:  THE COCA-COLA COMPANY
Brand name:  SPRITE BRAND
Agency:  Hakuodo, Japan
Country:   Japan
Tags:  tv-spot
Asian creative
Creativity
NON-ALCOHOLIC DRINKS
Creative review
Modified people and freaks in advertising
Best of the month
BUF - French special effects genius

Credits:

Agency: Hakuhodo, Japan
Production Company: Gang Films, Paris
Director: Bo Platt
Video technician: Joel Pitrel
Post-production: BUF Cie., Paris

Spot: Bird-man

TV-Spot,  COCA Santo Buenos Aires
1 2 3 4
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Released:  December 2006
Avertiser:  COCA-COLA
Brand name:  COCA
Agency:  Santo Buenos Aires
Country:   Argentina
Category:  Non-alcoholic drinks
Tags:  Creative review
Modified people and freaks in advertising
Thugs, monsters and VFX masterpieces

Credits:

Agency: Santo — Buenos Aires
CD/Copywriter: Pablo Minces
Head Of Production: Facundo Pérez
Agency Producer: Andres Salmoyraghi
Production Company: Stink — London
Director: Stylewar
Director of Photography: Manuel Rodriguez
Executive Producer: Daniel Bergmann
VFX: Hothouse — London
Sound Design: MCR
Production Director: Julia Fetterman
«Pitman» Animation: Mike Pardee
Post House: Suizz
General Creative Director: Sebastián Wilhelm
General CD/Art Director: Maximiliano Anselmo

Spot: EAR TENNIS

TV-Spot,  XBOX GAME CONSOLE
1 2 3 4
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Released:  September 2002
Avertiser:  XBOX
Brand name:  XBOX GAME CONSOLE
Country:   United Kingdom
Awards:  Golden Lion
Cannes Lions 2002 Film Gold
Tags:  Creative review
Modified people and freaks in advertising
Best reels for Xbox

Credits:

"Xbox ear tennis" is a charmingly-shot ad that shows an Asian ear-table-tennis champion who plays opponents with little table tennis bats that his ears have been stretched to accommodate since he was a small child—a bit like foot-wrapping, but in reverse—and which stand out from either side of his head like a piece of Mousketeer paraphernalia.

The ad encourages the viewer to 'play hard'. A great piece of entertainment, though it could probably just as easily have been an ad for PlayStation—or even the ubiquitous Nike.

Spot: Mental Wealth

TV-Spot,  PLAYSTATION 2 TBWA\
1 2 3 4
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Released:  January 2000
Avertiser:  PLAYSTATION
Brand name:  PLAYSTATION 2
Agency:  TBWA\
Country:   United Kingdom
Category:  Entertainment & leisure
Awards:  Short List
Cannes Lions 2000 Film Shortlist
Tags:  tv-spot
Creativity
Chris Cunningham
Creative review
Modified people and freaks in advertising
Playstation ad history
Favourite
Леонид Цымбал

Credits:

Agency: TBWA-LONDON
Production Company: Black Dog Films, RSA Films
Awards:
D&AD Awards, 2000 (Silver) for Television & Cinema Advertising Crafts / Special Effects
Creative Director: Trevor Beattie
Art Director: Bill Bungay
Copywriter: Trevor Beattie
Director: Chris Cunningham
Set Designer: Chris Oddy
Producer: Cindy Burnay
Lighting Director / Lighting: Chris Cunningham
Editor: Tony Kearns
Post Production: The Mill
Special Effects / VFX: Barnsley
Animation Effects: Chris Knight, Dave Phillips

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