This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Search in Focus

Centraal Beheer: Julian Beever's 3D

See full size 1000x1500 px Released: September 2008 Avertiser: CENTRAAL BEHEER Agency: DDB AMSTERDAM Country: Netherlands Category: Investment, insurance & property development Tags: Outdoor advertising, which adorns the city , Creative review , Julian Beever styled pavement graffiti , Creative outdoor , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks Accidents can happen anywhere, even in a 3D crevasse painted on a shopping mall floor. A Dutch insurance company enlisted 3D street artist Julian Beever for the installation at a Rotterdam mall. The copy reads: "Just call us." Client: Centraal Beheer Agency: DDB, Amsterdam Creative: Dennis Baars, Erik Falke Producer: Erik Poldervaart Artist: Julian Beever

Berlin Bier: The Large & The Small

See full size 600x437 px Released: August 2008 Brand name: Berlin Bier Category: Alcoholic drinks Tags: Creative review , Julian Beever styled pavement graffiti , Creative outdoor Artist: Julian Beever

Aveeno: The Spring Of Youth

See full size 600x393 px Released: August 2008 Brand name: AVEENO Category: Cosmetics & beauty products Tags: Creative review , Julian Beever styled pavement graffiti , Creative outdoor Artists: Edgar Muller & Manfred Stader

Ray Ban: Pavement Graffiti

See full size 636x879 px Released: September 2007 Avertiser: RAY-BAN Brand name: RAY-BAN SUNGLASSES Country: Russia Category: Personal effects - including perfumes, tobacco & luxury items Tags: Creative outdoor , Creative review , Julian Beever styled pavement graffiti

Mountain Dew: Transformers' Pavement Graffiti

See full size 800x600 px Released: September 2007 Avertiser: MOUNTAIN DEW Country: USA Category: Non-alcoholic drinks Tags: Creative review , Julian Beever styled pavement graffiti , Creative outdoor , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks Artist: Julian Beever

Smart ForFour: The Creation

See full size 400x286 px Released: September 2007 Avertiser: Smart Category: Cars Tags: Creative review , Julian Beever styled pavement graffiti , Creative outdoor , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks Artists: Edgar Muller & Manfred Stader

Pall Mall's Pavement Graffiti

See full size 400x600 px Released: September 2007 Avertiser: BRITISH AMERICAN TOBACCO Brand name: Pall Mall Country: Russia Category: Personal effects - including perfumes, tobacco & luxury items Tags: Creative review , Julian Beever styled pavement graffiti , Creative outdoor Artist: Julian Beever

Johnnie Walker: Waterfall

See full size 400x600 px Released: September 2007 Avertiser: JOHNNIE WALKER Brand name: Johnnie Walker Green Label Category: Alcoholic drinks Tags: Creative review , Julian Beever styled pavement graffiti , Creative outdoor , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks Artists: Edgar Muller & Manfred Stader

Island East: Escalator

See full size 400x522 px Released: September 2007 Brand name: Island East Tags: Creative review , Julian Beever styled pavement graffiti , Creative outdoor

Grants: Different Angle

See full size 600x467 px Released: September 2007 Avertiser: GRANTS / GLENFIDDICH Country: Russia Category: Alcoholic drinks Tags: Creative review , Julian Beever styled pavement graffiti , Creative outdoor , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks Artists: Edgar Muller & Manfred Stader

Virgin Money: 130%

See full size 600x328 px Released: September 2006 Avertiser: VIRGIN Brand name: Virgin Money Category: Banking Tags: Creative review , Julian Beever styled pavement graffiti , Creative outdoor Artist: Julian Beever

T-Com: Cube

See full size 400x300 px Released: September 2006 Avertiser: T-Com Category: Commercial public services Tags: Creative review , Julian Beever styled pavement graffiti , Creative outdoor Artists: Edgar Muller & Manfred Stader

Sun: Pavement Picasso

See full size 450x300 px Released: September 2006 Avertiser: SUN Category: Publications & media Tags: Creative review , Julian Beever styled pavement graffiti , Creative outdoor Artist: Julian Beever

Sony Ericsson: Right From There

See full size 452x704 px Released: September 2006 Avertiser: SONY ERICSSON Category: Home electronics & audio-visual Tags: Creative review , Julian Beever styled pavement graffiti , Creative outdoor

Sony Vaio on the Pavement

See full size 450x300 px Released: September 2006 Avertiser: SONY Brand name: SONY VAIO Category: Home electronics & audio-visual Tags: Creative review , Julian Beever styled pavement graffiti , Creative outdoor Artist: Julian Beever

Dunkin Donuts: Smoothie's Graffiti

See full size 600x585 px Released: September 2006 Avertiser: DUNKIN DONUTS Category: Fast food outlets & restaurants Tags: Creative review , Julian Beever styled pavement graffiti , Creative outdoor Artist: Kurt Wenner

Slate 20: The Large And The Small

See full size 300x450 px Released: September 2006 Brand name: Slate 20 Category: Alcoholic drinks Tags: Creative review , Julian Beever styled pavement graffiti , Creative outdoor Artist: Julian Beever

Rembrandt: Chalks

See full size 428x300 px Released: September 2006 Brand name: Rembrandt Category: Household maintenance & pet products Tags: Creative review , Julian Beever styled pavement graffiti , Creative outdoor Artist: Julian Beever

Labatt Bleue: Box, Bottle & Glass

See full size 600x436 px Released: September 2006 Avertiser: LABATT Brand name: Labatt Bleue Category: Alcoholic drinks Tags: Creative review , Julian Beever styled pavement graffiti , Creative outdoor Artist: Julian Beever

Herbal Essences: Monkeys

See full size 600x441 px Released: September 2006 Avertiser: CLAIROL Brand name: HERBAL ESSENCES SHAMPOO & CONDITIONER Category: Toiletries & pharmaceuticals Tags: Creative review , Julian Beever styled pavement graffiti , Creative outdoor , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks Artist: Julian Beever

Ford: Beach

See full size 600x388 px Released: September 2006 Avertiser: FORD Category: Cars Tags: Creative review , Julian Beever styled pavement graffiti , Creative outdoor Artists: Edgar Muller & Manfred Stader

DHL: Between Two Sides Of The Planet

See full size 600x440 px Released: September 2006 Avertiser: DHL Category: Transport, travel & tourism Tags: Creative review , Julian Beever styled pavement graffiti , Creative outdoor Artist: Julian Beever

Coke's Pavement Graffiti

See full size 455x300 px Released: September 2006 Avertiser: COCA-COLA Category: Non-alcoholic drinks Tags: Creative review , Julian Beever styled pavement graffiti , Creative outdoor Artist: Julian Beever

Champion: Escape, 3

See full size 736x500 px Released: February 2006 Avertiser: CHAMPION Agency: PUBLICIS Country: USA Category: Clothing & footwear Tags: Creative review , Julian Beever styled pavement graffiti , Creative outdoor

Champion: Escape, 2

See full size 736x500 px Released: February 2006 Avertiser: CHAMPION Agency: PUBLICIS Country: USA Category: Clothing & footwear Tags: Creative review , Julian Beever styled pavement graffiti , Creative outdoor

Champion: Escape, 1

See full size 719x488 px Released: February 2006 Avertiser: CHAMPION Agency: PUBLICIS Country: USA Category: Clothing & footwear Tags: Creative review , Julian Beever styled pavement graffiti , Creative outdoor